Artist Statement
I conceptualize my artwork from the aspect of how the viewer is going to interact with the final execution of the design. Being a viewer-centered artist, It is my goal to have the viewer walk away with a new understanding. This approach allows me to successfully explore new themes and commentaries in my photography work and the delivery devices to communicate those themes.
I believe “craft” is very important in achieving the above statement. Strong conceptualized ideas need to evolve and be refined through “working it out” and not relying on the “make good image” button on the keyboard.
I approach both commercial and fine art with the same passion to develop a visual solution to an expressed need, whether from a client or myself. I have been mentored in my early creative education, in the modernist thinking and have embraced the rules of design and Gestalt principles and the elevation of pure form. However, the past years has seen resurgence in those principles in my conceptualization process and to apply those theories in the final imagery.
I currently practice graphic design, photography, digital imaging, motion graphics, video, and animation. All disciplines start at the same place. Conceptualizing an idea. The development and final production then channel off into the computer applications and other production techniques to amplify the visual strength of the concept.
The final goal is always the same. Inspire the viewer.
Leadership Statement
Having been a practitioner of writing and design in the commercial and fine art arenas for over 30 years for clients in the manufacturing, retail and distribution environments. My goal is to provide clients with market focused communications on all platforms of advertising, marketing and branding that help create new sales and strengthen current customer relationships.
My professional life traveled through many forms of creative communication and teaching; photography, graphic design, video production, creative management, animation, motion graphics and writing. I strongly believe my industry experience, aesthetic and leadership background will be of value to a team driven to solve client communication opportunities, grow with a company and strengthen client relationships.